Shot over two days, our second colab with Tori Forsyth and Universal Music finds us in a hedge maze and desert dunes. Exploring the previous character creation(Betty Sue) and her subsequent demise through "the looking glass" elements, we delve into the idea of dimensional intersections which represents the underlining message within the song itself.
Artist Tori on the song “‘In The Morning’ was a last minute addition to the record so it’s funny that it’s risen to the top as a second single,” says Tori. “The song has a few different meanings to me, it was a written in a darker time of my life and there’s definitely that theme to the song, but I think it’s also a song that basically rides on gender equality, the idea that a woman can do everything a man can.”
Brad on the concept behind "In The Morning" - "In the morning reflects identity and the idea of self. Set between the sand dunes and a maze, the story drifts into the two worlds with one common thread, exploration. With the TV providing the link between the two. Personalities and I guess, the soul, drifts like frequency looking to transmit through a source, the body or in the case. The TV allowing a look into the many way we see one another."
Watch the video in full below..