For our latest release we had full creative licence to roll with whatever came to our head(which is always welcomed). Given the stylistic nature of the track we wanted to do something a little different. We decided to collaborate with another artist - Nigel Edwards of dance collective Lost is Found. Based off of Nigel's interpretation of the music we would shoot and edit alongside what he created as sort of an amalgamation of ideas forming one piece.
Working with a minimal crew and plenty of time to play with compositions is always a welcome change. Director Richard Clifford had this to say about producing the piece "When I first heard the track, the visuals were instant. I remember seeing Nigel perform at a show I was shooting and knew that his unique tutting style of dance would be a perfect match. I got in contact with Nigel and played him the track, basically begging him to get on board. I asked if he could interpret the music and create movements based on that. Then I’d film based around those movements. The results are a very immersive. Editor Tim Blackburn did an amazing job taking those two elements and creating the electrifying end results.
Jamie Page aka Set Circles had this to say about the video “The music video is almost a whole seperate piece of art that I’m just stoked to have my music behind really. I sent him(Richard) the song with the hope that it might spark something in his mind and fortunately for me, he seemed to dig it. I’ve always been a massive admirer of dance of all styles so when he came to me with a pitch involving Nigel, I was hugely excited. What you see in the clip is talent.. Im sure it was hard to get right, but the guys at Spliting Films managed to get it so right. I’m just so stoked to be a part of it.”
Watch the full video below. Also don't forget to check out all things Set Circles and head over to his Facebook neow!